Yoko Ono, Twitter and Haiku
The Transvision digital screen at London's Kings Cross station displaying a live feed from Twitter.
In an attempt to raise the profile of the London arts venue, Kings Place, Deliberate PR devised a campaign that would capture the attention of the 110,000 commuters who pass through the nearby train station every day, as well as raise awareness among the wider arts -loving community. (Kings Place is located within sight of Kings Cross and St Paneras stations in London).
Joining forces with Network Rail and Titan Outdoor, the company responsible for the Transvision digital screen at Kings Cross station, Kings Place was armed with a truly creative campaign that met all of its objectives – a Twitter Haiku competition!
The digital screen was used to feed near real-time tweets of haiku prose submitted to the @kingsplace Twitter page by train commuter’s using their mobile phones. Entrants were asked to reflect on the coming of summer and their experiences of the season in their poetry.
And, although already creative enough, Yoko Ono was called in to judge the competition alongside leading UK poet, Jackie Kay. Ono was a nice fit as the style of poetry tied in with her Japanese heritage.
Avid tweeter, Yoko Ono, judging the Kings Place haiku competition.
The live tweets were dubbed a ‘media first’ as this campaign was the first to use Twitter on a digital advertising screen.
And, once again, the power of a social media tool has cleverly been used to unite a number of organisations together to gain the one thing they are all after – attention.
Creative PR 